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Industry Report

Medical Practice Websites: A Check-Up Is Overdue

We scanned 19 medical practices websites to see how they really perform. The results are eye-opening.

December 19 sites analyzed 5 min read
50%
Failing mobile performance
50%
Running outdated WordPress
5
Average plugins per site
$176
Avg monthly maintenance cost

Executive Summary

We scanned 19 medical practices websites to understand the true state of WordPress in the industry. Of the sites analyzed, 2 were confirmed WordPress sites—and the data tells a concerning story.

The average medical practice website has 5 plugins installed, creating a fragile stack that requires constant maintenance. Worse, 50% of sites received a failing grade (D or F) for mobile performance—a critical metric when patients are increasingly searching on their phones.

With an estimated $176/month in hidden maintenance costs per site, medical practices are collectively spending over $4,212 annually just to keep their WordPress sites running. Our analysis suggests they could save $3,516/year by migrating to a modern platform.

Mobile Performance: The Ugly Truth

Google's PageSpeed Insights measures real-world performance. Here's how medical practices scored on mobile:

0%
Grade A
0 sites
0%
Grade B
0 sites
50%
Grade C
1 sites
0%
Grade D
0 sites
50%
Grade F
1 sites

Why this matters: Patients expect professionalism from healthcare providers. Your website is often their first interaction.

Plugin Fragility: A House of Cards

Every plugin is a potential point of failure—an update that breaks your site, a security vulnerability, or an abandoned project. Here's how medical practices stack up:

Low risk (1-4 plugins) 100%
Medium risk (5-12 plugins) 0%
High risk (13-20 plugins) 0%
Critical risk (20+ plugins) 0%

The sites with 20+ plugins face the highest maintenance burden—each update cycle risks breaking functionality, and the more plugins you have, the more likely conflicts become.

Page Builder Lock-in

Page builders promise easy editing but create vendor lock-in and performance overhead. Here's what medical practices are using:

2
Elementor
100% of WP sites

100% of WordPress medical practices use a page builder. While these tools make editing easier, they add significant performance overhead and make future migrations more complex.

Security Concerns

0%
Have known vulnerabilities
0 sites with active security issues in their plugins or themes
50%
Running outdated WordPress
1 sites haven't updated to the latest version

Outdated WordPress installations and vulnerable plugins are the #1 attack vector for hackers. With medical practices handling sensitive patients data, these security gaps pose significant business risk.

The Real Cost of WordPress

We calculated the true cost of ownership including hosting, security, plugin licenses, maintenance time, and developer support:

Total Annual Cost (2 sites)
$4,212
Potential Annual Savings
$3,516

By migrating to a modern platform like Webflow, medical practices could eliminate plugin costs, reduce security overhead, and drastically improve performance—all while cutting their total cost of ownership.

Methodology

We compiled a list of 19 medical practices websites from industry directories and public sources. Each site was scanned using our automated analysis tool, which checks:

  • WordPress detection and version identification
  • Plugin enumeration and vulnerability scanning
  • Google PageSpeed Insights API for performance metrics
  • Page builder and theme detection
  • Security header analysis

Of the 19 sites scanned, 2 were confirmed WordPress installations. The remaining 17 used other platforms (Webflow, custom builds, etc.) and were excluded from WordPress-specific analysis.

Scan conducted December. Individual site data kept anonymous.

Ready to escape WordPress?

Get a fixed-price quote to migrate your medical practice site to Webflow. Faster performance, better security, lower costs.

Fixed price – no surprises
2-day turnaround for sites under 10 pages
30 days of post-launch support included
"GoodCraft is wonderful to work with. They do an amazing job of taking my thoughts and turning them into an incredible, unique website."
Christy Widener • Director of Admissions, Webb School of Knoxville

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Most sites: $2,500-$6,500 (agencies charge $10k+)