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Industry Report

Daycare Websites: First Impressions for Anxious Parents

We scanned 37 childcare centers & daycares websites to see how they really perform. The results are eye-opening.

December 37 sites analyzed 5 min read
100%
Failing mobile performance
25%
Running outdated WordPress
6.1
Average plugins per site
$182
Avg monthly maintenance cost

Executive Summary

We scanned 37 childcare centers & daycares websites to understand the true state of WordPress in the industry. Of the sites analyzed, 8 were confirmed WordPress sites—and the data tells a concerning story.

The average childcare centers & daycare website has 6.1 plugins installed, creating a fragile stack that requires constant maintenance. Worse, 100% of sites received a failing grade (D or F) for mobile performance—a critical metric when parents are increasingly searching on their phones.

With an estimated $182/month in hidden maintenance costs per site, childcare centers & daycares are collectively spending over $17,496 annually just to keep their WordPress sites running. Our analysis suggests they could save $14,712/year by migrating to a modern platform.

Mobile Performance: The Ugly Truth

Google's PageSpeed Insights measures real-world performance. Here's how childcare centers & daycares scored on mobile:

0%
Grade A
0 sites
0%
Grade B
0 sites
0%
Grade C
0 sites
50%
Grade D
4 sites
50%
Grade F
4 sites

Why this matters: Parents trust you with their most precious asset. Does your website reflect that level of care?

Plugin Fragility: A House of Cards

Every plugin is a potential point of failure—an update that breaks your site, a security vulnerability, or an abandoned project. Here's how childcare centers & daycares stack up:

Low risk (1-4 plugins) 62%
Medium risk (5-12 plugins) 12%
High risk (13-20 plugins) 25%
Critical risk (20+ plugins) 0%

The sites with 20+ plugins face the highest maintenance burden—each update cycle risks breaking functionality, and the more plugins you have, the more likely conflicts become.

Page Builder Lock-in

Page builders promise easy editing but create vendor lock-in and performance overhead. Here's what childcare centers & daycares are using:

2
Divi Builder
25% of WP sites
2
WPBakery Page Builder
25% of WP sites
1
Avada/Fusion Builder
12% of WP sites

75% of WordPress childcare centers & daycares use a page builder. While these tools make editing easier, they add significant performance overhead and make future migrations more complex.

Security Concerns

0%
Have known vulnerabilities
0 sites with active security issues in their plugins or themes
25%
Running outdated WordPress
2 sites haven't updated to the latest version

Outdated WordPress installations and vulnerable plugins are the #1 attack vector for hackers. With childcare centers & daycares handling sensitive parents data, these security gaps pose significant business risk.

The Real Cost of WordPress

We calculated the true cost of ownership including hosting, security, plugin licenses, maintenance time, and developer support:

Total Annual Cost (8 sites)
$17,496
Potential Annual Savings
$14,712

By migrating to a modern platform like Webflow, childcare centers & daycares could eliminate plugin costs, reduce security overhead, and drastically improve performance—all while cutting their total cost of ownership.

Methodology

We compiled a list of 37 childcare centers & daycares websites from industry directories and public sources. Each site was scanned using our automated analysis tool, which checks:

  • WordPress detection and version identification
  • Plugin enumeration and vulnerability scanning
  • Google PageSpeed Insights API for performance metrics
  • Page builder and theme detection
  • Security header analysis

Of the 37 sites scanned, 8 were confirmed WordPress installations. The remaining 29 used other platforms (Webflow, custom builds, etc.) and were excluded from WordPress-specific analysis.

Scan conducted December. Individual site data kept anonymous.

Ready to escape WordPress?

Get a fixed-price quote to migrate your childcare centers & daycare site to Webflow. Faster performance, better security, lower costs.

Fixed price – no surprises
2-day turnaround for sites under 10 pages
30 days of post-launch support included
"GoodCraft is wonderful to work with. They do an amazing job of taking my thoughts and turning them into an incredible, unique website."
Christy Widener • Director of Admissions, Webb School of Knoxville

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Most sites: $2,500-$6,500 (agencies charge $10k+)